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Communications department reports email-delivery glitch, social engagement gains and park signage plans
Summary
Communications staff said an internal email-security update briefly released older newsletter issues, LinkedIn link clicks rose ~106% in 30 days, and parks staff is developing a three-sided park sign with a possible QR-code landing page.
Michelle, a communications staff member, told the committee that an internal email-security update caused older issues of the "Brentwood bulletin" and other city emails to be held in quarantine and then batch-released last Monday; IT confirmed the release affected recipients on the city's server and that the content itself was not altered.
Michelle said the department saw increased social media engagement following recent community events (the Chamber of Commerce Heart of the Community Awards and a road cleanup) and that LinkedIn post link clicks rose about 106% over the last 30 days; she noted Nextdoor analytics remain difficult to extract.
On content strategy, Michelle said posts that humanize city staff (wellness events, staff photos) generate strong engagement. The department plans 60-second "city services" videos (examples: street sweeper, trash truck, sewer lateral) and will tie posts to upcoming observances such as Administrative Professionals Day, Earth Day and Arbor Day.
A committee member noted frequent visitor questions at the new park and suggested on-site information. Michelle said Eric Gruenfelder and the parks department have been developing a three-sided informational sign for the park. She also said the city's website host, Civic Plus, can support standalone landing pages that could be tied to a QR code at the park to direct visitors to more information.
Michelle said staff will continue reviewing e-newsletter practices and will refine the content and delivery plan in coming weeks.
