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Cornelius introduces consultant to develop first Strategic Communications Plan and rebranding effort
Summary
The city introduced Funk/Levis & Associates as the consultant to develop Cornelius's first Strategic Communications Plan and rebranding, with stakeholder outreach and additional engagement slated as branding concepts are developed.
Itzel Sayago, the city’s Communications and Community Engagement Manager, introduced Funk/Levis & Associates as the consultant selected to prepare Cornelius’s first Strategic Communications Plan and a rebranding effort.
Consultant Anne Marie Levis described stakeholder outreach completed to date and asked council members to identify what they believe makes Cornelius unique. Council members highlighted the city’s sense of community, cultural diversity, small-town character, agricultural connections and opportunities for future growth. The consultant said additional stakeholder input will occur as branding concepts are developed and refined.
Staff framed the work as a citywide engagement process that will inform future communications and branding materials; no formal vote was required at the June 1 meeting. Next steps: consultant-led outreach and subsequent presentation of branding concepts to council for review and refinement.
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