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Select Board approves Casco rebrand by Coco Walsh Creative
Summary
The board approved a town rebranding presented by designer Courtney Walsh of Coco Walsh Creative, including a logo, color palette and brand kit; staff will receive digital files and a brand-guidelines document to guide future use and rollout.
The Casco Select Board voted July 7 to adopt a rebranding package presented by designer Courtney Walsh.
Walsh said her work was community-driven, based on two public workshops, an online survey and conversations with residents and town leaders. The designer described a tree-based logo and a brand tagline the board favored: “rooted in what matters.” She delivered mock-ups for web, letterhead and promotional items and said she will provide digital files and brand guidelines for implementation.
Board members asked how the new look would be used (letterhead, signage, website and event merchandise) and whether proceeds from branded merchandise could be restricted to a special revenue account; staff responded that surplus funds above cost can be directed to a designated special‑revenue account with voter direction for use. The board approved the design and asked staff to coordinate the rollout, create brand‑use guidelines and return with specific implementation steps where appropriate.
No formal vote tally was recorded in the transcript beyond an affirmative board decision in open session.
