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Bryce Canyon City council reviews online travel‑agency advertising plan for VisitBryceCanyonCity.com
Summary
Council discussed a municipal tourism advertising plan to list VisitBryceCanyonCity.com on OTAs such as Priceline, Booking.com and Expedia; Soarin will provide website-hit reports and Jade is developing the plan. Council noted OTAs charge fees and require municipal or county accounts.
Bryce Canyon City council members reviewed a tourism advertising plan on June 9, 2026 to promote the city website VisitBryceCanyonCity.com through online travel agencies.
Committee member Mike Stevens introduced adding the advertising item to the agenda; Committee member Cherrie Tebbs seconded the agenda addition previously in the meeting. The minutes record that Jade is developing the advertising plan and that Soarin will report website hit data. The plan anticipates municipal listings on third‑party OTAs including Priceline, Booking.com and Expedia, which the minutes say account for roughly 31% of bookings in the area; those platforms charge fees and require municipal or county accounts rather than individual-business accounts.
Council discussion in the minutes does not record a formal vote to finalize advertising contracts or a budget authorization for the campaign; the minutes indicate staff and contractors will continue work on the plan and reporting.
