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Boyceville committee hires BLU Group for village branding; residents to give feedback by Feb. 9
Summary
The Administrative Committee hired BLU Group—the same vendor working on the village website—to prepare branding materials and deliver three black-and-white logo designs to committee member Amanda Rydel; residents and stakeholders were asked to provide feedback by Feb. 9.
The Administrative Committee of the Boyceville Village Board voted to continue work with BLU Group on the village’s branding and website, committee members said at the meeting on Feb. 6.
Amanda Rydel, a committee member, said she emailed a group of residents and stakeholders asking for initial feedback and will collect responses by Thursday, Feb. 9. According to the minutes, BLU Group will provide Rydel with three black-and-white logo designs for review and suggested revisions before the committee advances the project.
The committee noted BLU Group is the same company the village has engaged to build a new municipal website, and members framed the logo work as the next step in a coordinated branding effort. No formal vote on the final logo was recorded; the committee’s next step is to review feedback and the logo proofs before making a recommendation to the Village Board.
