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Random Lake Chamber outlines wayfinding signs, parking-pass and bathroom-advertising plans
Summary
Chamber representative John Rassel described contracted wayfinding signs, a single QR code linking to an online map, and proposed parking-pass advertising; committees discussed map reprint frequency, permit questions, and distribution of printed maps.
John Rassel told the committees that the Random Lake Chamber has contracted with Marshall Signs to produce wayfinding signs about 2 ft by 3 ft that would identify social services and nonprofits such as the library and historical society and include a changeable border for larger advertisers. Rassel said the plan was to reprint the map every five years but he would ask the printer about options for more frequent updates. He confirmed there would be a single QR code that leads users directly to the map.
The committees discussed logistics and content. Co-Chairman Blaine Werner asked whether each business would have a unique QR code; Rassel said there would be one QR code for the map. Member Chuck Mueller asked about potential locations for signs; Rassel said options under consideration included BMLP, the library, parking lots, parks and the school. Co-Chairman Rachel Fuller asked that a “P” be included on the map to mark parking lots, and Member Erik Buchelt requested printed versions for people to carry while walking; Rassel said he would speak with businesses to see if they would distribute printed maps.
On advertising and parking passes, Rassel said the Chamber still plans to pursue bathroom-advertising placements and proposed a parking pass that shows a permit on one side and advertising on the back. Co-Chairman Werner asked that license-plate numbers be written on the pass; Rassel said he was unsure there was space and suggested placing the plate number on the back. The committee did not take formal action on any permit or advertising rules; Clerk/Treasurer Stephanie Waala said she would send the Chamber information on current sign boards and noted that the Village Board planned to review the Chamber collaboration and membership at its upcoming Monday meeting.
What happens next: the Chamber will seek printer options for update frequency, consult businesses on printed map distribution, and discuss permit/permit-count questions with village staff and the Village Board.
