Random Lake Chamber plans wayfinding maps and parking-pass advertising

At the Feb. 10 joint meeting, John Rassel of the Random Lake Chamber updated the committees on multiple visitor‑and-business-facing initiatives, including wayfinding maps, bathroom advertising and parking passes.

Rassel said the Chamber contracted Marshall Signs to produce wayfinding maps roughly 2 feet by 3 feet that will identify social-service and nonprofit locations such as the library and the historical society. He said the maps would have a changeable outer border where larger companies could purchase annual advertising; the Chamber intends to reprint the maps every five years but will ask the printer about options for more frequent updates. "They would be about 2 ft x 3 ft," Rassel said of the signs.

Committee members raised operational questions: Co‑Chairman Rachel Fuller asked that parking areas be marked with a "P" on the map; Member Blaine Werner asked whether each business would have its own QR code, and Rassel responded the plan is to use a single QR code that links directly to the map. Member Erik Buchelt requested printed versions for pedestrians; Rassel said he would check whether local businesses would carry printed maps.

On parking passes, Rassel proposed placing advertising on the back of passes while reserving one side for permit data. Werner suggested including the license‑plate number on the pass; Rassel said he was unsure whether there would be room and suggested putting the number on the back. Clerk/Treasurer Stephanie Waala said the village will offer both daily and annual passes. Rassel also said the Chamber still intends to pursue bathroom advertising; Waala said she will send existing sign‑board information to Rassel.

The committees did not adopt a formal policy or take a recorded vote on advertising or parking‑pass rules at the meeting.