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Branson raises cap on retail liquor‑in‑original‑package licenses from 18 to 30 amid code clarity concerns
Summary
The city council voted to increase the cap on city licenses authorizing sale of intoxicating liquor in original packages from 18 to 30 and to reserve eight licenses for qualifying convenience stores; staff and aldermen warned the code language needs cleanup and cross‑referencing with state rules.
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The Board of Aldermen voted to raise the city’s cap on licenses that allow sale of intoxicating liquor in original packages from 18 to 30 and to reserve eight of those licenses for qualifying convenience stores.
Amanda, the staff presenter, told the board the change would add capacity for retail operators while keeping eligibility standards for convenience‑store licenses (requirements referenced in the draft include selling gasoline, groceries and on‑premise food service and at least 600 square feet dedicated to restaurant seating).
Several aldermen expressed confusion about technical definitions in the current code and whether city rules control on‑premise consumption in convenience stores versus state licensing. Staff acknowledged the ordinance text is confusing in places and asked the board to proceed with the capacity increase while scheduling a broader code cleanup.
The board approved the reading and the measure by voice vote. Staff said the amendment focused on increasing available retail packaging licenses to encourage investment while preserving some reserved allocations for convenience‑store operators.

