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Branson approves $57,000 tourism contingency for downtown 'Spring Fling' festival

Board of Aldermen of the City of Branson, Missouri · March 11, 2026
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Summary

The board authorized $57,000 from tourism contingency funds to support a Downtown Branson Spring Fling festival May 15–16, citing private downtown business investments and marketing goals to boost visitation.

The Board of Aldermen approved using $57,000 from the tourism contingency fund to help launch a Downtown Branson Spring Fling festival scheduled for May 15–16.

Heather (Chamber representative) asked the board to authorize $57,000 from contingency and described a program modeled on the successful Fall Fest; the request drew praise from several aldermen and from downtown business leaders. The downtown organizer Linda Cherry told the board the business community had committed private investments—some large, including $20,000 for new lighting from one merchant—and described a range of planned attractions, reenactors and photo‑op installations.

Mayor and staff described the request as consistent with prior tourism funding practice. The board first read and then adopted bill 66‑53 on final reading; the roll call recorded a 6–0 vote in favor.

What it means: Staff said contingency is intended for ad hoc tourism projects that arise during the year; approval provides the Chamber funds to begin marketing and vendor coordination for the May event.