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Planning Commission approves unified sign program for 507 Poplar Street

City of Cambridge Planning Commission · May 5, 2026
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Summary

The Commission approved, 4‑0, a unified sign program for 507 Poplar Street. Commissioner Craig raised concerns about potential circumvention of the sign ordinance; Planner Dean Gunderson said unified sign packages are permitted for commercial properties and staff cannot grant dimensional departures.

The Planning Commission voted unanimously to approve a unified sign program for 507 Poplar Street during its May 5 meeting.

Planner Dean Gunderson presented the staff report and applicant Ross Benincasa told the Commission he was "happy to answer any questions." Commissioner William (Bill) Craig raised concerns that a sign program might be used to work around the intent of the sign ordinance. Gunderson replied that commercial property owners may create a unified sign package for tenants and that staff lacks authority to grant dimensional departures from the ordinance; he emphasized downtown signage should preserve the historic look and feel.

Commissioner Craig moved to approve the sign application; Commissioner Nelson seconded and the Commission voted 4‑0 to grant approval.