Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Land Use topic
No spam. Unsubscribe anytime.
Brighton board approves incentive‑zoning amendment to allow slightly larger sign for Saint John’s campus
Summary
After Architectural Review Board input and applicant remarks about sightlines, the Brighton Town Board voted to amend incentive‑zoning approval to permit a 42.5-square‑foot sign per side for the Saint John’s/Brickstone project, with conditions about setback and subsequent sign‑review steps.
At a continuation of a public hearing on July 8, the Brighton Town Board voted to approve an amendment to a prior incentive‑zoning approval that will allow Brickstone, on behalf of Saint John’s senior housing, to install a sign slightly larger than the size originally authorized.
Becky of SWBR, representing the applicant’s design team, said the firm was collecting public feedback and had provided materials to the board. Tony Zaccarino, vice president of senior housing for Saint John’s, said the project team is receptive to a modest setback requested by the Architectural Review Board but wants to preserve sign area so campus drivers have adequate reaction time to find entrances. “As long as the size can stay the same, we still feel we’ll have visibility as you’re coming up and down both sides of Elmwood Avenue,” Zaccarino said.
Council members noted the Architectural Review Board had varied feedback; one member observed the proposed change increases each side of the sign from 40 square feet to 42.5 square feet and asked whether the five‑square‑foot difference was material. Board discussion focused on sightlines, setback location, and ensuring the applicant will still complete the more formal sign‑review process after the town board action.
Council member Corrado moved to adopt the resolution to amend the incentive‑zoning approval; the motion was seconded and passed by roll call (Council member Werner — Aye; Council member Corrado — Aye; Council member Sangenetti — Aye; Supervisor Bill Maly — Aye). The board indicated that if the amendment is approved, the applicant will proceed through the town’s sign‑review and citizen board processes.
The amendment authorizes the applicant to continue with revised design materials while the Architectural Review Board provides additional input before final sign placement and construction.
