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Planning Board gives ZBA a negative recommendation on 59‑sq‑ft freestanding sign at Tully’s Tenders

Planning Board of the Town of Clay · June 10, 2026
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Summary

The Planning Board voted 6‑0 to give a negative recommendation to the ZBA for an area variance that would permit a 59‑sq‑ft freestanding sign (32 sq ft permitted) and three internally lit wall signs at 3567 State Route 31, citing size, visibility, and precedent concerns.

The Planning Board on June 10 voted 6‑0 to give the Zoning Board of Appeals a negative recommendation for an area variance requested by Allied Sign Company on behalf of Tully’s Tenders, 3567 State Route 31.

Greg Fishel of Allied Sign Company described an application seeking three wall signs where the code permits two and a 59‑square‑foot freestanding sign where the HC‑1 district allows 32 square feet. The proposed freestanding sign would be mounted on a pole and include a 36‑by‑72‑inch electronic message board; the wall signs would be internally lit.

Board members raised concerns about the size and visibility of the freestanding sign and the precedent approving it might set for Route 31. "When the applicant came before this board previously it was stated that they were going to be good neighbors. This sign is not being a good neighbor. It is too big and on the verge of being ugly and you can’t even see Mauer Funeral Home which is right next door," said Russ Mitchell. Chairwoman Michelle Borton agreed and members supported a monument sign as a preferable alternative.

Karen Guinup moved that the Planning Board give a negative recommendation to the ZBA on the freestanding sign area variance (motion references Section 230‑22(D)2); Hal Henty seconded. The motion carried 6‑0.