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Committee approves HB 2626 to curb dynamic pricing with electronic shelf labels
Summary
HB 2626 prohibits retailers from combining dynamic pricing with electronic pricing labels, aiming to protect vulnerable shoppers; the committee passed the measure after debate on scope and exceptions, recorded as 18 yes and 8 no.
House Bill 2626, sponsored by Representative Davidson, narrowly prohibits retailers from using dynamic pricing in combination with electronic pricing labels, a measure the sponsor said is intended to protect vulnerable consumers from predatory pricing schemes.
Representative Davidson said the bill does not ban electronic price tags or dynamic pricing generally but forbids their combined use in ways that would hide price changes from in-person shoppers. He emphasized protections for seniors and shoppers in rural areas who rely on in-person pricing and face limited alternatives.
Chairman Metzger and other members urged continued engagement with retailers about practical use cases; the transcript records discussion of scenarios where dynamic pricing could yield consumer benefits (for example, automatically discounting perishable items). The committee voted to pass HB 2626; the transcript records the result as "18 yes, 8 no."
