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EDC debates Exit 70 wayfinding signs, agrees 'Business District' label and plans Midsummer Festival booth
Summary
The commission worked through wayfinding sign content for Exit 70 (deciding to label Halls Road as 'Business District' and to call out an Art and Historic district), discussed whether to include church names (settled on a compromise leaving church signs separate), and confirmed booth staffing and logistics for the Midsummer Festival on July 25.
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Commissioners spent substantial time on wayfinding signage proposals for major entry points (notably the Exit 70 approach), weighing which destinations to label, how to handle church signage, and how the town brand should appear on the signs.
Members debated options including "Business District" (Halls Road), "Art District" and "Historic District," and whether to list churches by name. Several commissioners argued for a simple, visitor‑friendly approach; one suggested a compromise in which the town maintains a standalone wayfinding sign while churches keep separate signs nearby so the town sign remains uncluttered.
"Each of the churches has put up their signs. Many of them are rusting. So now is our opportunity to look at each location and say, how do we feel about that," a committee member said as the group discussed how to balance inclusivity with legibility for visitors. The commission agreed to standardize labels, replace inconsistent signs, and work with the historic district and other stakeholders before finalizing sign locations and content.
On event outreach, commissioners confirmed plans for a Midsummer Festival booth on July 25, agreed volunteer shifts and tent/table logistics, and said printed brochures and maps (including walking‑trail maps) will be available at the booth. Several commissioners volunteered for setup and midday coverage.
Why it matters: Unified wayfinding and consistent branding help visitors find town centers, cultural attractions and recreational areas; it also reduces sign clutter and supports local businesses that rely on visitor traffic.
What’s next: The EDC will revise sign content to reflect the committee's decisions (use "Business District" for Halls Road, identify art and historic districts), prepare an inventory of current signs and stakeholders to consult, and return a refined proposal for review at a subsequent meeting.

