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Commission to seek council direction after $25k–$30k logo-refresh estimate
Summary
Commission discussed a proposed city logo refresh; a vendor estimated $25,000–$30,000 for a full rebranding and commissioners agreed to ask council whether to pursue a full rebrand or a narrower refresh, and to solicit competitive bids.
Ferrysburg planning commissioners discussed a possible city logo update after staff shared a vendor estimate and recommended taking the proposal to City Council for direction.
Staff (Craig, S2) said a marketing company estimated $25,000–$30,000 for a full branding process that would include community input and implementation planning. Commissioners expressed "sticker shock" at the high-end estimate but noted the current logo and slogan appear dated. Several commissioners suggested bringing options to council, narrowing the scope to a logo refresh rather than a full rebrand, and soliciting competitive bids to reduce cost. The commission directed staff to request council guidance on scope and budget before proceeding.
