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Council approves O'Reilly Auto Parts sign variance after debate; vote 6–2

Bridgeton City Council · November 6, 2025
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Summary

Council granted a variance to allow a 326‑sq‑ft wall sign for a new O'Reilly Auto Parts store despite ordinance limits (211 sq ft). Opposition raised size/visibility concerns; a roll‑call vote passed the variance 6–2.

The council considered a sign variance for O'Reilly Auto Parts (application 25‑0388) seeking a 326‑square‑foot wall sign where the ordinance allows 211 square feet.

Council member Norris outlined the variance application and staff explained that the proposed wall sign exceeded the allowable area by 115 square feet. Robert Gunn and others described the building geometry and that the red Facade area used for calculations is at a different elevation; the applicant said the larger sign reflected full‑building occupancy and the store’s anticipated regional role.

Council members debated whether the storefront alteration or facade removal could have created a larger allowable sign area and whether granting a variance would set a precedent. Some council members argued the applicant kept the sign within a limited framed area and deserved relief; others said it was substantially over the ordinance limit.

The council called for a roll call; the final tally was 6 in favor, 2 opposed. The motion to grant the sign variance passed.