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Commission considers new rules for feather flags, approves concept of second pole sign for J&H corner

Newaygo City Planning Commission · June 4, 2026
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

The Planning Commission discussed drafting Sign Ordinance amendments to allow feather flags with safeguards and agreed that a second freestanding pole sign would be appropriate at J&H Gas Station's corner location; staff will draft rules and schedule a public hearing.

City Manager Jon Schneider presented photos of feather flags and asked the commission whether they should be allowed. Commissioners supported allowing feather flags with conditions such as minimum setbacks so they do not obstruct sight lines, limits on the number of flags tied to road frontage, and potential exemptions for designated special events. Commissioners also noted enforcement of temporary signage can be difficult and suggested zone-specific rules.

Schneider then described J&H Gas Station’s request to add a second freestanding pole sign along M37; commissioners agreed a second pole sign was appropriate for that corner location because it fronts two highways, but noted the same allowance would not be suitable for many other businesses. Schneider will draft proposed Sign Ordinance language and set a public hearing for Planning Commission review before forwarding recommendations to Council.