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Town Website Committee cites technical glitch, recommends ADA fixes as web traffic falls
Summary
At a July 7 special meeting, the Norfolk Town Website Committee reviewed a suspected website crash tied to a recent update, recommended rebuilding a NexGen photo gallery and small accessibility fixes, and noted June analytics showing fewer overall sessions but a rise in Google Search referrals.
The Norfolk Town Website Committee discussed a suspected website crash and a set of technical and accessibility fixes at a special meeting on July 7, 2026. Chair Sue Frisch called the meeting to order at 5:04 p.m. and directed attention to recent site problems and usability improvements.
Committee members reviewed the monthly analytics report, which showed 6,471 users in June, down about 11% from May, and sessions down roughly 7%. The report noted an increase in Google Search referrals to about 3,500 sessions, up near 20%, signaling stronger search-driven traffic even as overall engagement slipped.
On technical matters, alternate member Jim Jasper said a recent update to the site may have caused a temporary crash. Jasper identified the town’s photo gallery—running on NexGen software—as a likely source of the problem and proposed rebuilding that gallery and continuing incremental software updates to stabilize the site.
Member Ben Rotolo raised two accessibility concerns the committee agreed should be addressed to meet ADA guidelines: updating AltTabs (keyboard navigation labels) and improving the color contrast of the "Town Newsletter signup" control. Jasper said he could change the AltTabs and would work on the contrast issue.
Procedurally, Jennifer Pfaltz moved to approve the committee’s June 2 minutes; Devin Grosso seconded and the motion passed (individual vote tallies were not specified). Chair Sue Frisch adjourned the meeting at 5:41 p.m.
The committee did not record any public comments during this session. No timeline was set in the minutes for when the gallery rebuild or contrast fixes would be completed.
