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Sterling Heights manager highlights awards and new 'Look No Further' campaign
Summary
City Manager Mark Vanderpool announced three recent recognitions for Sterling Heights departments and previewed a marketing campaign aimed at attracting residents and businesses outside the city, saying the initiative will run on digital and radio platforms over the coming months.
City Manager Mark Vanderpool told the Sterling Heights City Council that the city has recently received several awards and is rolling out a marketing push aimed at drawing new residents and employers.
“We’ve had three awards over the last couple of weeks,” Vanderpool said, noting the clerk’s office won a Michigan My Excellence Award for Use of Technology and Innovation tied to handheld translation devices used at polling places and the clerk’s counter, and the Purchasing Office received a national 2026 procurement award from the National Procurement Institute. Vanderpool added the city’s recently approved master plan received recognition from a national planning organization for its community engagement and methodology.
Vanderpool also previewed the ‘Look No Further’ campaign, which the city is running primarily outside Sterling Heights on platforms such as YouTube, Pandora and other streaming radio and social channels. “This campaign is intended to market our community outside the city,” he said, adding the ads center on economic development and will run over the next few months.
Why it matters: Vanderpool said the awards highlight the city’s investments in accessibility and procurement practices and that the marketing campaign is intended to sustain growth in population and attract business investment. He said the election‑language translation devices were purchased with an election enhancement grant at no cost to taxpayers.
The manager said the city will report analytics on the campaign later in the year. The council did not take a policy vote on the campaign during the meeting.
