Board asks Strong Pilates to return with revised signage and measurements

The Radnor Design Review Board asked Strong Pilates to return next month with a revised sign package and the required measurements after members expressed concern about sign size, color and consistency across the new mixed-use building at 150 East Lancaster Avenue.

Joe Martino of Martino Signs walked the board through proposed small vinyl window strips and door graphics and presented a proposed channel-letter wall sign for the studio. Kelly Wilson, the studio owner, said the blue stripe is part of franchise branding but added, “If you guys don't like the blue, it doesn't look good. It's okay. We don't have to have it. We are okay with taking that out.”

Board members raised concerns that 15-inch letters (the applicant later described the total sign height as about 24 inches) might be too large given the building's close proximity to Route 30 and urged that tenant signage share a coordinated palette and scale. The board asked applicants to submit an elevation showing the full frontage and to provide the top-of-letter height measured from grade.

Chair reminded the applicant of the resubmission schedule: plans must be filed by July 22 for the August 12 meeting. A committee member moved that Strong Pilates return next month with a design more homogeneous with the apartment signage and including required measurements; the motion passed after a second.

The board left the application as a continuation so the applicant can revise sign size, confirm materials and provide a complete elevation showing how other tenant signs will sit in context.