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Board outlines goals on prevention, enrollment marketing and cautious AI use; administrators highlight strong AP results
Summary
Board discussion centered on three goals—developing a prevention/catalog document, building a marketing/communications strategy to address open enrollment trends, and conducting a facilities study—while administrators emphasized responsible integration of AI and reported an 82.5% AP pass rate at the high school.
Board members and administration spent substantial time refining three district goals for the coming year: (1) create a comprehensive prevention and support 'catalog' documenting services for students (bullying prevention, mental health, SEL and school safety); (2) develop a marketing and communications strategy with measurable goals to address open enrollment and recruitment; and (3) support a facilities study focused on optimizing space rather than presuming an expansion.
On marketing, board members and the superintendent discussed tactics that could include email, targeted phone outreach, Every Door Direct Mail and leveraging community events; administrators cautioned that small populations limit statistical certainty and realistic response rates for surveys. "If you survey 1000 people, you get 200 responses. 200 is pretty **** good number," the superintendent said, underscoring the need for realistic sampling and follow‑up plans.
Administration also discussed AI tools in instruction and said the district will take a measured approach: allow pilots and responsible use rather than a system‑wide mandate. "I don't see us being, like, the AI district," the superintendent said, arguing for balanced and evidence‑based adoption.
Principals used the time to report positive operational items and student outcomes: high‑school principal Mike presented AP test results saying roughly 82.5% of the district's AP exams earned passing scores (3–5), including high pass rates in Comparative Government and multiple other subjects.
Board members asked for a structural timeline (October framework, midyear check) for developing the prevention catalog and for measurable metrics tied to the marketing role, noting that any referendum or campaign would need clear goals and response‑rate targets. Administration will prepare draft frameworks and return to the board for further discussion in August and the fall.
Next steps: administration will assemble a framework for the prevention catalog by October, prepare a marketing strategy with metrics for board review and proceed with the facilities study and stakeholder outreach this fall.
