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Local public broadcaster asks for donations to sustain community programming
Summary
Simpson Spirit Community Media appealed for donations on air, saying subscription-based revenue has declined as viewers shift to internet-only services; the station urged donations via its website or a QR code to continue broadcasting local events and government meetings.
Simpson Spirit Community Media (SCM) appealed to viewers for donations during the broadcast, saying the station’s funding model—largely based on television subscriptions—has weakened as more people shift to internet-only services.
A station representative said SCM has provided local programming, education and live government broadcasts for more than 40 years and that donations are necessary to keep those services running. “We need your support,” the representative said repeatedly on air, directing listeners to the station’s website or to scan a QR code shown on screen.
The appeal emphasized SCM’s role preserving local history and supporting youth education through programming, and a presenter said contributions would help the station continue to broadcast town meetings and school events. The on-air segment did not disclose specific fundraising targets, budget shortfalls or alternatives being considered.
For those interested in supporting the station, the broadcast directed viewers to the SCM website and the QR code displayed during the appeal.
