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Emery County Travel Board approves partnership with OTSeeks to pilot AI marketing support
Summary
The board voted to approve a partnership with OTSeeks, allocating an estimated two hours per month of staff time to refine AI-driven marketing for the travel office; the motion passed after discussion of expected return on investment.
Emery County Travel Board members voted April 14 to approve a partnership with OTSeeks, an AI platform developer, to help the county refine digital-marketing efforts.
Board discussion focused on anticipated staff time and return on investment. AnnDee Mead said she would spend about two hours per month working with the OTSeeks team to tailor the platform to the travel office’s needs. Board member Lacy Hardman moved to approve the partnership; Larry Johansen seconded the motion, and the motion passed.
The partnership is intended to assist marketing work such as social-media coordination and itineraries that promote town lodging and dining in tandem with outdoor assets. The board did not record a detailed vote tally in the minutes; members discussed expected benefits and the relatively small ongoing staff commitment announced by Mead.
Next steps: staff will begin working with OTSeeks on the scope and schedule of pilot activities and report back to the board.
