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Recycle Coach app touted as outreach tool; company says state package reaches 3 million New Jersey users
Summary
Recycle Coach representatives described two Clean Communities add-on packages (education and communications) that integrate video lessons, gamified content, event sign-ups and marketing assets; the speaker said the state-backed Recycle Coach has about 3,000,000 New Jersey users and that Clean Communities grant funds may pay for add-ons.
Kim Stewart, customer success manager for Recycle Coach, told attendees the company's state-backed app offers an education package (a four-part video series, monthly lessons, digital badges) and a communications package that posts local cleanups to a calendar and handles sign-ups and reminders.
Stewart said the state-run Recycle Coach program is free to residents (funded by the New Jersey Department of Environmental Protection) and that "last year alone, we had 3,000,000 New Jersey residents on the app." She demonstrated how municipalities can list cleanups, collect volunteer sign-ups and download participant data to simplify event administration.
Stewart said both packages come with marketing assets formatted for Facebook and Instagram and that communities may use Clean Communities grant money to pay for Recycle Coach add-ons. She acknowledged procurement concerns but said the add-ons are built on the existing state contract and are not new standalone contracts.
Why it matters: Municipal coordinators frequently face staffing and outreach constraints for cleanups; a technology package that centralizes sign-ups, reminders and data collection may reduce administrative burden and increase turnout.
What to watch for: Stewart encouraged coordinators to check whether county coordinators have already purchased the package for local use and to contact Recycle Coach or Joanne Jumenden for details; she recommended coordinating with procurement staff to confirm allowable uses of grant funds.
Quote: "The state run program is absolutely free. Nobody pays for it but New Jersey DEP," Stewart said. "You can use your clean communities grant money to pay for both these packages."
