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Discover Klamath reports flat tourism growth through March; new website, marketing and events planned
Summary
Discover Klamath reported flat overall tourism growth through March but stronger short-term rental metrics and airport passenger counts; the organization plans a new Tempest website, Crater Lake reputation work, influencer campaigns, gateway revitalization and new events to boost visitation.
Millie Osguthorpe, representing Discover Klamath, presented the organization's quarterly tourism update, reporting flat overall growth through March but increases in short-term rental occupancy and average daily rates and robust passenger counts at local airports.
Osguthorpe said Discover Klamath will launch a new website built on the Tempest platform to improve user experience and partner communication, and is implementing grant-funded projects including a Crater Lake initiative intended to counter negative publicity. The organization plans targeted social media and influencer marketing, an adventure tourism film series, gateway downtown revitalization supported by a grant from economic development partners, and workforce efforts such as micro-internships and school partnerships to promote hospitality careers.
Discover Klamath also announced new events and services to diversify offerings — examples cited included a Ragnar relay, soccer tournaments, Ironman site visits and a new river rafting service operated by Indigo Creek Outfitters — and said it is using data analytics to track visitor origins and behavior to inform marketing strategies. No new funding requests to the Board were recorded during the update.
