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San Angelo development board approves $12,000 marketing boost for business retention program
Summary
The City of San Angelo Development Corporation voted to increase its FY2027 marketing allocation by up to $12,000 to finish a business resource website, produce case-study videos and run targeted digital ads for the Business Retention and Expansion program; the motion passed with five votes in favor and one abstention.
The City of San Angelo Development Corporation on July 8 approved up to $12,000 in additional FY2027 funding to support a business retention and expansion (BRE) marketing campaign.
Andy Marquis of MediaAdvantage told the board the money would finish an online business resource, produce three short case-study videos and support targeted digital advertising on LinkedIn, Facebook and YouTube/connected-TV to drive qualified leads to local business assistance programs. "So we are here to ask the board for consideration for an additional $12,000 for business retention and expansion program," Marquis said.
Board members pressed for clarity about the advertising mix and how the campaign would be measured. Marquis said the effort would be tracked through the website, QR-code conversions and video view metrics and that the $12,000 request is meant to establish a foundation for testing before scaling to mass media buys. "When you look at radio and TV...a $12,000 essentially annual budget is 1,000 dollars a month focused on that one campaign," he said.
Public commenters and partners urged approval. Jamal Shumpert (SMD 3) told the board the proposal should include a mix of print and broadcast to reach older residents in addition to social channels. Desiree Johnson, director of the SBDC, said the resource would be useful for business advisors to point clients to consolidated links and services.
The board moved and approved the funding increase; the vote was recorded as five ayes, zero nays and one abstention.
The approval amends the Chamber-related marketing line in the proposed FY2027 budget; staff said any further adjustments to the marketing mix could be made later based on campaign results and budget availability. The campaign materials will be coordinated with the Chamber and other local partners and will include calls to action linking businesses to city permitting information and partner resources.
Next steps: staff will implement the website updates and video production and report KPIs to the board as metrics become available.
