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Cloudcroft trustees approve FY 2026–27 Lodger's Tax awards for events and marketing
Summary
Trustees approved a slate of Lodger's Tax awards for FY 2026–27 covering local events, marketing and visitor services, including recommendations to the Cloudcroft Chamber of Commerce and Mountain Monthly; the vote was unanimous.
Cloudcroft trustees voted May 19 to approve the Lodger's Tax Committee's funding recommendations for fiscal year 2026'027, allocating support for local events, maps and marketing aimed at attracting visitors.
The council approved awards recommended by the Lodger's Tax Committee, including Mountain Monthly ($13,020); High Altitude Classic ($2,000); Cloudcroft Lumberjack Days ($4,750); three Wanderlust Running events (Cloudcroft Ultra, Cactus to Cloud and Trails to Rails, each $2,500); NM Rails to Trails for a Cloud Climbing Rail-Trails map ($2,600); Samantha Odom Art for Cloudcroft Quick Draw ($1,985); We Love Cloudcroft events including a $4,650 Art Dash/Quick Draw; a package of events recommended for the Cloudcroft Chamber of Commerce totaling $52,095; Sunny 505 marketing and advertising ($9,000); and a Tourism landing-page subscription at $40 per month. The minutes list a separate award line reading "$65,429" as part of the We Love Cloudcroft entries; the record provides that amount without further breakdown.
Trustee Keith Hamilton moved to approve the awards; Trustee Matt Willett seconded, and the motion carried with a roll-call vote reported as all voting "aye." The minutes record no dissent or abstentions.
Why it matters: Lodger's Tax funds are earmarked for visitor services and events; the awards allocated by the council will support seasonal programming and marketing intended to increase tourism revenue for Cloudcroft.
Next steps: The approved awards will be administered in accordance with the Lodger's Tax Committee's recommendations and the village's disbursement procedures.
