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Board approves $5,000 sponsorship for Arrowhead United Way event after debate on sponsorship policy

San Bernardino City Unified School District Board of Education · July 8, 2026
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Summary

Trustees approved a $5,000 sponsorship for Arrowhead United Way's "Music of Motown" event and discussed whether district policy should limit sponsorships to one per organization per year and whether sponsorship packages should include tickets.

The board approved a $5,000 sponsorship for Arrowhead United Way's "Music of Motown" event after an extended discussion about the district's sponsorship policy and past practice.

Trustee Rosales Medina raised whether the district should limit sponsorships to one event per organization per school-year; staff and trustees discussed whether policies were enforced by fiscal year or calendar year. Trustee Alexander suggested increasing the sponsorship to $10,000 to secure more tickets and logo placement; other trustees expressed concern about setting a spending precedent and about whether 30-site tickets should be required. The motion on the floor was for $5,000 (with the customary 30 tickets noted as past practice) and carried after discussion.

Why it matters: The debate highlighted ambiguity in the district's sponsorship policy (fiscal year vs. calendar year and one-per-organization limits) and prompted a board request to review and clarify the bylaw. The item passed, but trustees directed staff to bring clearer language back to the board for consideration.