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Board OKs expanded sponsorship policy to permit scoreboard ads and livestream overlays
Summary
The board approved revisions to policy 8.50 that add flexibility for sponsorship opportunities — including football scoreboard advertising at $1,500 per panel and livestream overlays — and require board approval for naming rights or substantial deviations from policy.
The board approved changes to policy 8.50 to expand district sponsorship and advertising options.
Brian O'Leary, the district athletic director, presented proposed language that would allow the district to list sponsorship opportunities and give the district administrator or a designee authority to establish, modify or discontinue sponsorships consistent with policy, while reserving board approval for sponsorships that involve naming rights or significant deviations. O'Leary proposed adding football scoreboard advertising to the sponsorship list with a fee of $1,500 per year for an advertising panel (four spots available) and explained the process by which sponsors would provide signage and payment.
Trustees asked about fee levels, whether long‑term versus one‑year agreements would be standard, and how appeals from denied sponsors would be handled. Administrators said existing naming‑rights policy (Policy 8.29) remains separate and provides higher dollar thresholds for formal facility naming. Trustees agreed the policy offers helpful flexibility and approved the changes by motion.
What’s next: the administration will implement the updated sponsorship process and return to the board for any sponsorships that constitute naming rights or other major deviations from policy.
Vote outcome: motion carried by voice vote.
