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Consultant Kim Lundgren outlines 'Action Ready' outreach and plans August 13 'Big Chill' event at Snow Library
Summary
Consultant Kim Lundgren told the Orleans Energy & Climate Action Committee that her firm's "Action Ready" model targets residents at decision points (e.g., HVAC replacement) and previewed an August 13 Snow Library outreach event featuring heat‑pump, solar and efficiency stations, family activities and local partners.
Kim Lundgren, founder and CEO of KLA, told the Orleans Energy & Climate Action Committee that her firm's Action Ready approach aims to move people from awareness to concrete decisions by reaching them "when they're making a decision" about home systems. "We created our action ready model, which is an action driven, road map development process," Lundgren said during the committee meeting.
Lundgren said KLA will host an August 13 event at Snow Library (planned 4:00–6:30 p.m.) — branded the "Big Chill" — to entice both year‑round and summer residents with family‑friendly features such as popsicles and a children's passport while offering stations on efficiency, solar, heat pumps and a small EV display. "Heat your home or cool your home while you're cooling yourself," Lundgren summarized of the event's theme, and she described using postcards and targeted outreach to bring people to a simple landing page rather than asking for immediate commitments.
Committee members suggested local partners and venues to broaden reach. One member recommended that Cape Light Compact staff attend a table explaining programs; another suggested recruiting local businesses and hardware retailers to run demonstration activities. Lundgren said KLA will request help from the Energy Navigators group and supply a short worksheet so volunteers can map existing personal networks to avoid duplicating outreach.
The consultant cited pilot results from Danvers and Shrewsbury to support the targeted approach: targeted marketing in Danvers helped triple participation in a heat‑pump rebate program, and Shrewsbury door‑knocking revealed many homeowners did not know the age of their HVAC equipment. "Folks just aren't aware," Lundgren said, arguing that targeted timing catches residents at natural replacement or purchase decisions.
Committee members volunteered to distribute flyers and to coordinate publicity through local newsletters, library bulletin boards and community associations. The group discussed a two‑week lead time for printed materials and the use of the Energy Navigators' networks to staff the event. The committee also offered to collect short video testimonials from local residents and businesses to use in outreach materials.
Next steps: KLA will send a copy of its PowerPoint to committee members, Marion (KLA's logistics lead) will help coordinate staffing and slots for the August 13 event, and the Energy Navigators will be asked to host smaller roundtable sessions with KLA staff to prepare volunteers for on‑the‑ground outreach.
