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Board hears CELO Agency report, approves city public-relations services

Board of Aldermen of the City of Brandon, Mississippi · June 3, 2025
AI-Generated Content: All content on this page was generated by AI to highlight key points from the meeting. For complete details and context, we recommend watching the full video. so we can fix them.

Summary

CELO Agency presented analytics on the city's new website and social media, citing 50,000 engagements and a 108% rise in users; the Board approved related mayor's items and directed continued monthly reporting and migration efforts for official pages.

CELO Agency representatives presented an abbreviated analytics report on the city of Brandon's new website and official social-media pages and the Board approved the mayor's related items.

Sabrina Turner, director of brand strategy at CELO Agency, told the Board the firm launched official Facebook, LinkedIn and Instagram pages and the new city website, and that the city had seen "over 50,000 engagements in the 6 month time period" and "over 15,000 new users to the website, which is a 108% increase." Turner said the firm also produced event photography and a business video series and provided an advertising-value-equivalency estimate for earned media tied to recent events.

During questions, aldermen raised concerns about a privately owned Facebook page with roughly 22,000 followers that remains active. Turner said the city cannot remove a privately owned page but that CELO will repeatedly post links and notices directing followers to the official, city-managed pages so the city's public records and auditing requirements can be met.

Mayor (presiding) said the Board recognized the value of having an audited, government-owned platform for public records and directed staff and the agency to continue providing monthly analytics and quarterly briefings so the city can measure return on investment. The Board approved the mayor's grouped items that included the CELO agreement as part of a broader motion; no opposing votes were recorded.

The Board asked staff to include a migration plan and a timeline for reducing reliance on the private Facebook page as part of regular reporting.

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