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Planning commission approved Rosio dealership sign variance; council discusses creating highway sign district
Summary
Staff reported the planning commission voted 5–0 to approve a variance for a second pole sign at the Rosio dealership (described as roughly 47 feet tall with about 130 sq. ft. of sign face) and council discussed creating a highway sign district to avoid repeated variances; IDOT involvement was not required for the sign locations described.
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The Committee of the Whole was briefed on a sign variance approved by the planning and zoning commission for the Rosio automobile dealership.
Staff reported the planning commission voted 5–0 to approve a variance allowing a second pole sign to provide highway visibility. The variance was described by staff in discussion as for a sign approximately 47 feet tall with roughly 130 square feet of display area, exceeding current city ordinance limits.
Council members and staff discussed the idea of creating a highway sign district that would allow higher signage along interchanges or highway frontages without repeated variances, instead reserving lower sign standards for downtown areas. Staff said the sign locations under consideration are off Easy Street and do not require IDOT permits as presented because they do not front a state right‑of‑way or involve digital displays that trigger IDOT setbacks.
No city council vote on the variance or new district was recorded in the transcript; staff said they would return with additional zoning language for future consideration.

