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Galesville delays welcome sign decision after DOT denial and Lions Club objections
Summary
The council deferred action on a three-rock Galesville sign plan after the Wisconsin Department of Transportation said the rocks must be within city limits; La Crosse Sign offered a black-and-white vinyl alternative and the Lions Club president said the club would not support the original proposal. Council voted 5-0 to send the matter to the Committee of the Whole with stakeholders.
The Galesville City Council on July 24 deferred a decision on replacement welcome signage after learning the Department of Transportation denied a proposal for three rock signs because they would sit outside city limits.
Council members discussed an alternative submission from La Crosse Sign that showed black-and-white vinyl signs to replace existing signs; staff said the monochrome vinyl was chosen for longer UV durability. The council also reviewed the original sign proposal cost breakdown — $33,495 for signs, $250 for permits and $11,100 for two bases, totaling $44,845 — and noted that the City, the Chamber of Commerce and the Lions Club each submitted a $5,582.50 down payment to La Crosse Sign in 2024.
Jim Evanson, identified in the meeting record as president of the Lions Club, told the council he did not expect the Lions Club to support the current design, size and cost. In response, Council member Jean Seely moved to defer the sign discussion to the Committee of the Whole so the council can meet jointly with the Lions Club, Chamber representatives and a La Crosse Sign representative (Jeff) to review options. The motion, seconded by Council member Dave Carlson, passed 5-0.
Next steps: the council will schedule a Committee of the Whole meeting with the Lions Club, the Chamber and La Crosse Sign to revisit designs and costs; no date was specified in the meeting record.
