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Renaissance Festival draws record attendance and boosts revenue, organizer says
Summary
Festival organizers reported an 11-day schedule this year with ticket sales rising from about 90,000 to roughly 104,000, and presented revenue figures showing an increase from about $1.8 million to $2.6 million for the festival year.
Festival organizers told the commission that extending the Renaissance Festival to 11 days coincided with a substantial increase in attendance and revenue.
The festival presenter said the director decided to run the event for 11 days and reported, “We sold about 20,000 more tickets in this last weekend. So we went from 90,000 tickets last year to a total of about a 104,000 this year.” The presenter also said the festival’s revenue grew from about $1,800,000 in year one to roughly $2,600,000 this year, an increase the presenter characterized as about 43%.
The presenter added that total revenue across related activities was approximately $10,500,000 and that gross profit margins for the festival were around 50 to 55 percent. The comments were presented as an operations and economic-impact update; no fiscal decisions tied to these figures were recorded in the transcript segments.
