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Titusville board pauses Broad Street renaming, asks for design concepts and business outreach
Summary
Council members debated renaming Broad Street but agreed to delay selection until consultant design concepts and outreach to adjacent businesses are completed; members favored an honorary dedication to avoid address changes and suggested names including Festival Street and Launch Street.
The Titusville Community Redevelopment Agency discussed whether to rename Broad Street as part of downtown revitalization but deferred a final decision July 14, asking staff to return with consultant design concepts and to reach out to affected property and business owners.
The executive director told the board staff had narrowed an initial list of roughly 30 candidate names to 10 and recommended selecting three finalists for further review. Staff noted that a formal street-name change would require notice to adjacent property owners and concurrence from Brevard 911 under the city’s interlocal agreement; an honorary dedication (signage only) would avoid address changes, board members said.
"I'd like to know the history before proceeding," Member Stoeckle said, urging research into why the roadway is called Broad Street. Member Nelson described Broad Street’s history as a landing point for steamship freight and suggested an honorary dedication similar to the city’s Martin Luther King designation so businesses would not have to change addresses. Member Moscoso asked staff whether businesses along Broad Street had been contacted and urged direct outreach to merchants such as the Broad Street Diner.
Several members offered name suggestions; Member Nelson said he favored "Festival Street" to reflect hopes for a gathering place downtown, while others proposed "Launch Street," "Lodge Street" or "Discovery Street." Staff suggested the board wait to see branding concepts from the consultant before making a final choice.
Two carded public commenters on the item urged consultation with owners. Tony Shiflow said he had not seen Broad Street business owners at the meeting and cautioned that a name change could be expensive for property owners. Another carded speaker, Stan Johnson, told the board historical maps and local context argued against renaming.
The board agreed to postpone selection until staff presents design concepts and business outreach results; staff indicated no formal motion was required to pause the item.
The decision preserves the option of either an honorary dedication (no address change) or a full renaming after further study and consultation.
