Germantown economic panel directs team to refine short business survey

The Germantown Economic Development Commission on July 14 voted to have the team that drafted a five-question business survey continue refining it, focusing first on current local businesses and later on a more in-depth follow-up.

A committee member who drafted the short questionnaire said the five questions were intended to be quick and focused on actions the village can control to help businesses grow rather than producing lengthy research. Director Ratzlaff told commissioners the community development office does not maintain a complete business list and recommended partnering with the Germantown Chamber or using the parks and recreation department’s existing SurveyMonkey subscription to host the questionnaire at no or reduced cost.

Commissioners debated audience scope and tone. Some urged separate short and longer versions—one targeted to businesses already in Germantown and another for prospective businesses—while others recommended framing questions positively (what brought businesses to Germantown) rather than only asking about barriers. Commissioners also suggested checking Washington County’s survey approaches and using multiple distribution channels (chamber lists, QR codes at the permitting counter and outreach events, and email sign-ups collected through the consultant’s engagement work).

Commissioner Melanie moved that the original working team continue to develop an introductory business survey and conceptual options for a more in-depth follow-up, and return with recommended questions, target audiences and distribution plans to the commission in roughly one month. The motion was seconded and carried on a voice vote.

The commission did not record a roll-call tally; minutes show the motion passed and the item will return for review at the next meeting.