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Downtown Development Board approves ‘Find it in Downtown Clearwater’ brand and logo
Summary
After months of outreach, the Downtown Development Board unanimously approved a new destination brand and logo called “Find it in Downtown Clearwater,” following a presentation from consultant RBOA and positive feedback from board members and public commenters.
RBOA consultant Michael Wynne presented the Downtown Clearwater branding package and messaging platform at the July 13 Downtown Development Board meeting, pitching a destination-focused approach summarized by the tagline 'Find it in Downtown Clearwater.' Wynne said the identity is the result of months of stakeholder interviews, public input and board feedback and is designed to be flexible across events, restaurants and attractions.
Jesus Nino, CRE executive director and DDB director, framed the brand as a public-facing destination identity distinct from the Downtown Development Board organization. Multiple board members praised the work for its simplicity and adaptability; one board member asked how the iconography would reflect family-friendly programming and Wynne explained the icon set is designed so it can be extended as needs arise.
Public commenters and several board members said the logo and messaging will help reshape perceptions and highlight downtown’s music, food and events. After discussion and a brief public comment period, the board moved, seconded and voted unanimously to approve the final iconography, messaging framework and implementation approach as presented.
The board’s approval allows staff to move forward with rollout activities, banner and signage production, and incorporation of the brand into upcoming marketing campaigns and event collateral. Jesus Nino said staff has already funded a run of banners for the 400–700 blocks and will align upcoming promotions with the new platform.
Next steps include staff-level coordination on implementation details, vendor production and timing for banner/sign installation; the board did not set a separate adoption deadline.
