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Mayor Zacker praises first Rapids Riverside Freedom Fest, urges community feedback for next year

City of Wisconsin Rapids · July 15, 2026
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Summary

Mayor Matt Zacker called the inaugural Rapids Riverside Freedom Fest a success, highlighted a flyover tribute for the nation's 250th, and said organizers will seek community input and fundraising to improve shade, vendor experience and attendance next year.

Mayor Matt Zacker said the inaugural Rapids Riverside Freedom Fest drew strong attendance and volunteer support and called it a success for downtown Wisconsin Rapids.

"It was great," Zacker said, citing a flyover tribute that honored the country's 250th anniversary and praise for the music lineup, sound system and volunteers. He credited organizers including Sean Ryan, Emily Kent and local sponsor groups for planning the event.

Zacker said event organizers are already debriefing and will solicit community feedback to improve next year's festival. He said priorities include more shade and seating so people can stay longer, better vendor support and contingency plans for heat or rain to keep attendees engaged.

The mayor thanked volunteers and community partners, noting that organizers intend to examine fundraising and sponsorship models so the event can grow without sacrificing the fireworks and other key attractions. He encouraged residents to share ideas with city staff and through upcoming outreach channels described later in the interview.

The mayor noted the event helped bring activity to the riverfront and said officials hope improvements will increase vendor returns and community enjoyment in future years.