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Old Saybrook unveils new municipal brand; standards, downloads and merchandise plans outlined
Summary
Consultant Maria Miranda and town representatives presented a new municipal brand for Old Saybrook on July 14, explaining visual elements (lighthouse, Long Island Sound, Connecticut River), a sealed version for official documents and plans for brand standards, downloadable assets and licensed merchandise for local retailers.
Town representatives and brand consultant Maria Miranda presented Old Saybrook's new municipal brand at the selectmen's meeting on July 14.
Maria Miranda, who identified herself during the presentation as representing a brand management firm, walked the board through the concept: imagery that blends the Sabre Point lighthouse, native cordgrass denoting Long Island Sound and the Connecticut River's deep-blue lens to reflect where the river meets the sound. Miranda said the work involved community focus groups and iterative testing and emphasized a municipal mark distinct from the Yale-derived logo previously in use.
The presenters discussed producing a "sealed" version for official documents to meet town-clerk requirements, creating a brand-standards guide and delivering downloadable assets for departments. They also described potential licensed merchandise partnerships with local merchants so retailers can sell official-branded items while the town retains design control.
Board members and staff asked about rollout logistics and usage (vehicles, signage, stationery) and were shown mockups and motion graphics during the presentation. The consultants said brand standards and downloadable files would be made available to departments and on a shared drive.
The board thanked the consultants and volunteers who participated in the process and indicated support for implementing the standards and for limited promotional funding to support the launch.
