Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Events topic
No spam. Unsubscribe anytime.
City announces Fresh on the Border week and Avocado Fest on Oct. 10
Summary
City staff announced Fresh on the Border week in October, including a new Gateway Forum on Oct. 7 and a community Avocado Fest on Oct. 10; registration opens Aug. 28.
City staff announced a series of October events designed to spotlight trade activity centered on the Pharr International Bridge, including a new Gateway Forum and a community Avocado Fest.
“Last week, we had a very successful press conference,” Yuri Gonzalez, international commercial director (as identified in the transcript), said during the meeting. Gonzalez said Fresh on the Border week will be anchored by the Gateway Forum on Oct. 7, the established start of the produce season, and will culminate with Avocado Fest on Oct. 10; registration opens Aug. 28.
Officials said the initiative aims to connect residents with the bridge’s economic role and to bring together trade partners, investors, and the local business community. The promotion will include panels, trade-focused programming, a taste-of-trade event, and a community festival day; some events are free and target both community members and business audiences.
City staff also noted partners and sponsors involved with Avocado Fest and encouraged board members to support and promote the events locally. No decisions or city funding actions were taken at the meeting in connection with the announcement.
