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Georgia College students propose "4 41 Music Festival" for downtown Milledgeville to raise funds for local charities
Summary
Student organizers from Alpha Tau Omega at Georgia College presented plans for a one-day downtown "4 41 Music Festival" aimed at supporting local charities, activating downtown businesses and drawing visitors; council and staff told organizers to coordinate permits, traffic control and police staffing with city departments and Main Street.
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Jake Stein, president of the Alpha Tau Omega chapter at Georgia College, and fellow students pitched a downtown "4 41 Music Festival" aimed at drawing college and community audiences and directing proceeds to local charitable causes. "The mission of 4 41 Music Festival is to create a safe, well organized event that brings the Milledgeville community together, supports local businesses, and generates meaningful philanthropic impact," Stein told the Milledgeville City Council during a July 14 presentation.
Organizers said they are partnering with local charities — including Briar Days Ministry — and plan to form a 501(c)(3) to manage proceeds. They described prior festival experience (County Line/Cali Line) and presented projected expenses and ticketing scenarios: "To break even, we would need to sell $20 tickets, 2,000 attendees," Stein said, while higher‑budget headliners would raise the break‑even threshold.
On event logistics, Stein outlined a proposed site layout with a stage on West Hancock, vendor areas on Wayne Street, three controlled entrances, a wristband system, private security and police support. "For safety and control, we'll have police officers, security team, 3 controlled entrances, and a crowd sized cap. I put 5,000 on there for now, but we'll work with the city," he said.
Council members and city staff responded with procedural and safety guidance. A council member said organizers must coordinate with Main Street and the city manager and noted that the Georgia Department of Transportation (GDOT) will be involved if Hancock Street closures are requested. "Once you establish your dates and all of that, then you would come back before us for those particular things," a council member said, urging the group to firm up dates and permit requests.
Councilors also urged the presenters to consult existing local event calendars to avoid conflicts with Georgia College activities and suggested outreach to local festival organizers and potential sponsors. Staff and council advised organizers to work with the city manager and Main Street on police staffing, cleanup plans and traffic control before returning with a finalized permit request.
The organizers said they are not asking for city funding and that their first-year goal is to raise at least $10,000 for charity. No formal approvals were requested or taken at the July 14 meeting; council directed the organizers to follow the city's permitting steps and return with specific dates and permit applications for event‑specific approvals.

