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Committee approves LED display on Lewis Drive parking garage with operational limits
Summary
The committee approved an approximately 308‑sq‑ft LED display panel on the south face of the parking garage at 1008 Lewis Drive, subject to county operational standards, content limits to Ravida‑related materials, and the applicant relinquishing rights to additional signage.
The Development Review Committee voted June 26 to allow an LED display panel on the south side of the newly completed parking garage at 1008 Lewis Drive, contingent on staff conditions limiting content, brightness and additional signage rights.
Planning staff told the committee the proposed, flat‑mounted LED panel (staff cited a figure near 308 square feet) is smaller than the 672‑square‑foot allowance in the development order and would be restricted to informational and marketing materials related to the master development. Staff said Orange County code governs operational details such as timing between message changes, maximum brightness and automatic dimming; the applicant agreed to comply with those standards.
Committee members pressed staff and the applicant about potential visibility from Lee Road and effects on nearby properties. One committee member referenced prior criticism over an electronic board at Winter Park Village and asked whether the project could face similar complaints. Staff said the panel will face Lee Road and will likely be partially screened by intervening buildings; they reiterated county limits on flashing and brightness.
Dan Bellows, representing Benjamin Partners Ltd., reviewed his history negotiating billboard reductions within the development and described the current request as a compromise. He said the panel will be controlled by his private board and that the development will give up rights to any additional LED signage. On the county code controls, he said they "dim automatically" and that the system prohibits flashing or abrupt changes.
A committee member moved to approve the request, noting reservations but concluding the proposal met staff conditions and county standards. The motion was seconded and passed by voice vote. The committee recorded the applicant's agreement to the staff conditions and to limit signage rights as described.
