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DDA authorizes RFP for downtown website; staff reports social media gains and a $77,000 grant closeout return
Summary
The DDA authorized an RFP to study downtown website options (status quo, microsite, independent site) and received staff reports noting double-digit social-media growth, an expected $77,000 return from Oakland County grant closeout, and 883 volunteer hours valued at $34/hour.
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Staff presented three options for a downtown web presence—maintain the status quo, build a microsite within the city website, or pursue an independent downtown website—and recommended starting an RFP to gather information. Kramer emphasized that authorizing an RFP is a fact-finding step and does not commit funds or hire a contractor.
Separately, staff highlighted communication metrics showing double-digit growth across platforms and a 116% increase in Facebook content interactions. Kramer said the Main Street Oakland County Placemaking and Public Spaces program was closed out and the DDA expects $77,000 back from Oakland County. He also reported the DDA had logged 883 volunteer hours valued at $34 per hour and discussed a number of local storefront support initiatives.
The board authorized the RFP by voice vote and asked staff to return with findings from the procurement process at a later meeting before any funding decision.

