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Council OKs public hearing to consider changing official motto to “the jewel of the coast”
Summary
A council member requested a public meeting to consider changing Diamondhead City's official motto to “the jewel of the coast.” Council approved advertising and a public hearing after staff described earlier branding work and estimated prior costs around $42,000; staff estimated a smaller in-house effort could cost $1,000–$1,500.
The Diamondhead City Council approved a request to advertise and hold a public hearing to consider changing the city’s official motto to “the jewel of the coast.” The request was presented as a call for public input rather than an immediate adoption.
City staff recounted the original branding effort, saying the initial marketing work and website/logo development had cost roughly $42,000 in total (about $33,000 for a focus-group marketing project plus roughly $9,000 for website and logo work). Staff then estimated that if the council pursued a local process with public hearings and a hired designer, the cost could be more modest — roughly $1,000 to $1,500 — for logo recreation and outreach.
Council members split between enthusiasm for refreshing the city brand and caution about implications: several said they wanted public comment before any official change and one council member expressed concern that the phrase might imply other communities are less desirable. The motion to schedule a public hearing and advertise the request passed on roll call.
What’s next: staff will advertise the hearing and gather public comment; council indicated the topic would be scheduled for a future meeting so residents can provide input before any official change is adopted.
