Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Outreach And Communications topic
No spam. Unsubscribe anytime.
CT Paid Leave Authority highlights Spanish‑language ads, new testimonials and university research partnerships
Summary
Jessica, the Authority’s outreach lead, said the program is expanding Spanish‑language outreach with Entravision and a new partnership with Camelo Communications to produce native Spanish testimonials, and shared digital campaign metrics and nascent university research collaborations.
Jessica, the authority’s outreach lead, told members the agency has released new Spanish‑language employer ads produced with Entravision and will work with Camelo Communications to develop additional native Spanish testimonials for outreach.
She said the team has repurposed audio from video spots for Spanish radio and will continue using TV and digital channels. Jessica previewed three testimonial stories selected for upcoming spots: an employee who used paid leave after surgery (“Connecticut paid leave to heal”), a person who left work to care for a sick parent and said the benefit “really did help me not be worried about my finances,” and a living organ donor who described the program as life‑enabling. Staff indicated consented testimonials will be used in paid and earned placements and that a bonding commercial is delayed and will be shared at a future meeting.
Jessica also outlined outreach activities: in‑person presentations at pride festivals, Chamber expos and the Litchfield Wellness Festival, regular webinars (15 to date) for newly registered businesses and sole proprietors, and monthly outreach to newly registered employers through the secretary of state lists. On provider outreach, staff said the Department of Public Health supplied licensed practitioner email lists and the authority has presented to statewide care‑coordinator forums and family‑bridge programs.
On research, Jessica said the authority provided a letter of support to a UConn Rudd Center USDA pilot studying paid leave and chronic disease/nutrition, is discussing an economic impact proposal with the Connecticut Center for Economic Analysis, and is in early talks with Yale (School of Public Health and the Solomon Center) on a coordinated study of utilization and maternal and infant health outcomes. Staff said all studies are preliminary and that data‑sharing logistics are still under discussion.
She also announced a shift to video podcasts starting in August so the authority can create short social clips from each episode. Digital campaign metrics shared with the board included roughly 40,000 search impressions, about 300,000 display impressions and 14,000 LinkedIn impressions since late April.
The outreach update concluded with the staff request to continue monitoring the impact of these activities and to report back as the Camelo partnership and university studies advance.
