Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Communications topic
No spam. Unsubscribe anytime.
Beaufort County schools reorganize communications team, adopt new tagline
Summary
The board approved a communications‑department restructure aligned to strategic goals and adopted the tagline “Building bright futures through engagement and learning” (vote recorded 8‑yes, 1‑no, 1‑abstain, 1‑absent). The plan creates roles for external engagement, volunteer and business‑partner management, internal engagement and digital/public relations.
The Beaufort County School District presented a reorganization of its communications department and a recommended public‑engagement strategy during the Nov. 22 work session, and the board voted to adopt a new district tagline.
Communications staff described a new structure intended to support strategic initiative goals: an external engagement and strategic communications specialist to coordinate community and business partnerships; a volunteer and business‑partner manager to centralize volunteer and corporate engagement; an internal engagement and event specialist focused on staff communications and morale; and a digital communications and public relations specialist responsible for FOIA, web and social presence. The team also outlined a district news hub to centralize “good news” and a volunteer database pilot in partnership with the state.
“This is going to definitely assist the district in meeting some of the things that you guys have been talking about,” the communications director said, emphasizing outreach, volunteer management and a community report card product distributed to local organizations.
After a board poll and discussion, a motion to adopt a new tagline passed. The board recorded the result as eight in favor, one opposed (Carr), one abstention (Smith) and one member absent from the vote. The approved tagline is: “Building bright futures through engagement and learning.”
Why it matters: The reorganization aims to centralize and professionalize outreach and to make district communications more consistent and accessible. Board members said more active distribution and relationship‑building (rotaries, chambers, military commands, realtors, civic groups) will be needed to reach new residents and influence school‑choice decisions.
Next steps: Staff said they will roll out the new positions, continue collaboration on the state volunteer platform pilot and increase distribution of the community report. The communications team will also propose an outreach schedule based on board feedback.
