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ArtWalk Middleton reports small surplus; committee to survey vendors about earnings
Summary
The committee reviewed ArtWalk financials showing roughly $12,000 in expenses and $14,000 in income (a net of about $2,000) and agreed to survey participating artists about earnings to test whether the $200 vendor fee should be adjusted or justified by demonstrated vendor revenue.
Staff presented a financial summary for ArtWalk Middleton: expenses slightly over $12,000 and income just over $14,000, producing a net of about $2,000. Under the current agreement, unspent CDA grant funds will be returned; staff said that returned amount would be roughly $2,000 under the present accounting.
Committee members discussed vendor fees and whether the $200 vendor fee should be lowered or justified by vendor earnings. They agreed to include vendor‑earnings questions in an artist survey so the committee can evaluate whether the fee is proportional to vendor outcomes or whether a lower fee with higher volume would be preferable. Members also discussed pursuing sponsorships throughout the year to increase revenue.
Next steps: staff will prepare an artist survey to collect vendor earnings and satisfaction data, and will report results to the committee to inform next year’s fee and sponsorship strategy.
