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Committee forms small working group to explore city-branded merchandise
Summary
The committee approved forming a small working group to study a San Antonio city-branded merchandise program (in-person or virtual storefront) to generate supplemental revenue and promote the city; staff showed sample items and volunteers were named to the group.
Committee members discussed a proposal to explore city-branded merchandise as a supplemental revenue source and means to promote San Antonio to residents and visitors. Staff displayed sample items (coasters, commemorative ties, Parks & Recreation shirts) and described options including a virtual storefront to avoid inventory costs.
A presenter referenced previous efforts and said the City could partner with departments and local artists. Members suggested including iconic city assets and involving departments such as the Office of Historic Preservation and Parks and Recreation in planning. Two council members volunteered to serve on a small working group; staff said they will schedule a March meeting to begin the planning and return with recommendations.
The committee voted, by voice, to proceed with forming a working group to explore merchandise options and retail approaches, with follow-up to be reported back to the committee.
