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Gilroy Arts & Culture Commission reviews 'For the Love of Gilroy' work plan and marketing materials
Summary
At its July 10 meeting the Gilroy Arts & Culture Commission reviewed FY26–27 work-plan materials for the "For the Love of Gilroy" campaign, offered design and distribution edits for English/Spanish one-pagers and social-media carousels, and set internal timelines for presentation to city council in mid‑August.
The Gilroy Arts & Culture Commission reviewed draft marketing materials and the FY26–27 work plan for the "For the Love of Gilroy" community arts program at its July 10 meeting.
Staff presented the packet of assets — English and Spanish one‑pagers, a social‑media carousel and a vertical printable template — and explained the program timeline and submission process. A staff member said the one‑pager would be English on the front and Spanish on the back and that the social posts are laid out as a carousel for Instagram. The commission asked staff to confirm print quantities and whether printing costs will be covered by the city or by the Arts & Culture fund.
Commission feedback focused on legibility and brand placement. Commissioners suggested enlarging the campaign headline on social images so the post stops users scrolling, moving or swapping some text elements on the one‑pager for clarity, and clarifying how winners and age categories will be shown. Staff said artists must either live, work or go to school in Gilroy to be eligible and that both printed and digital template options will be available to accommodate analog and digital artists.
On timing, commissioners set an internal review of their presentation materials during the August arts‑commission meeting so staff can include the finalized presentation packet in the council materials ahead of a city council presentation scheduled for Aug. 17. The commission also directed staff to follow up with Harjo about the number of printed copies the city will provide and whether the city will pay printing costs or if it should come from the commission’s arts fund.
Why it matters: the marketing assets and submission rules determine how widely local artists will learn about the program and how accessible the entry process will be. Commissioners emphasized clear, bilingual materials and a single printable template so participants can prepare physical or digital entries.
Next steps: staff will confirm print counts and funding source, finalize the templates and update the website project page with submission details and deadlines referenced in the meeting. The commission will review the final presentation at its August meeting for inclusion in the Aug. 17 council packet.
