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Council approves $400,000 sponsorship for RBC Heritage golf tournament
Summary
Council approved a $400,000 sponsorship agreement with the Heritage Classic Foundation to support the 2025 RBC Heritage tournament, citing marketing, visitor engagement and a cited economic impact increase to about $135 million; council asked for local-impacts metrics in future reports.
The Town Council on Jan. 14 approved a resolution to sponsor the 2025 RBC Heritage Golf Tournament at the same funding level as the prior year: $400,000.
Staff outlined what the town receives for that contribution—logo placement and advertising in the tournament's printed materials and website, video-board listings during practice days, and a town outreach space where staff can engage attendees. Councilmember Graham asked the presenters to provide more-localized metrics showing where tournament attendees spend in-town under the current logistics; staff pointed to a recent study that estimated a roughly $135 million economic impact for this year's event, an 11% increase from the prior study.
Council approved the resolution by unanimous vote (7–0). Council members said they expect staff to continue reporting on local lodging and service-provider impacts and to work with organizers on parking and shuttle logistics that could influence which parts of the island benefit most from the event.
